Analytics of Massive shit

Its been a while now I have been bugged by the thought of immense opportunities that exist - considering the enormous amount of shit (data) that we (humans/robots) generate every single day.

Let me repeat that: we create as much information in two days now as we did from the dawn of man through 2003.

The other day I had an idea - of having a weighing scale on your shitting platform - and have a foursquare kinda competition of how much shit do you generate everyday! How awesome it would be when you would get badges as the Mayor of Shitvile! 2 lbs today!
So, I have decided to do *something* about all of the shit that we generate. Provide a dashboard for ranking of the shittiest!
I am gonna go slow and iterate fast on all of this - and build tools specifically for individuals/brands to track their own shit stats. Some vague ideas that I am working on currently.

1. Access to your social stats via a Google Talk Bot. - This would monitor your followers / likes / re-tweets etc. and ping you the details - at the start / end of the day.
2. Build a Junior Watson
3. Would you like badges for your achievements in life - Stanford ahoy! Badge? Ranked Last in Class badge!?
4. Peer Pressure Tool - This tool would pressurize you to achieve things in life! by looking at your peer group!
5. etc.

If you are a brand who wants to get to know your audience/customers better then  - 

to analyze shit amounts of shit - its important to consider the below points

Understand what you want to track

 - What is your goal?

 - Do you want to track how people share your site?

 - want to track specific media campaign?

 - Interested in trends in specific category?

Different tools, different focus - there cannot be 1 thing which captures all.

I want to build for this! Interested? Shoot a comment and I will get back!